Global Marketing project Essay Example | Topics and Well Written Essays - 500 words - 1

Global Marketing project - Essay Example Furthermore, some cultures prefer to use herbal drugs for purposes of cleaning their teeth. This cultural value is common in most countries of Asia and Africa (Jeannet and Hubert, 33). People might be reluctant to try new products, and hence the company should develop persuasive types of advertisements. Aesthetics is also another cultural factor that Colgate should consider while developing its marketing campaigns. Aesthetics refers to a sense of beauty or good taste. To have an aesthetic value, the company should consider the methods it uses to package the Colgate product. The company should package its products in a manner that is attractive to the eyes of its target customers. This involves using good colors to design the packages of the product (Jeannet and Hubert, 39). Furthermore, there is a need of developing a good brand name for the company. Language is an important factor that should determine the marketing capability of an organization. In developing a marketing campaign, an organization should use the language that is clearly understood by every people. For example, when marketing Colgate in England, the company should use the English language (Ryan and Calvin, 22). The same applies in China, and other regions of the world. Religion plays a role in determining the marketing campaign of Colgate. Christianity, Hinduism, Islam, and Buddhism are the major religions in the world (Paley, 56). For example, one of the religious principles of Islam is the separation of sexes. This would give the marketer an opportunity to access females, and advertise their products. Religion affects the consumption patterns of a particular group. The Islamic teachings does not allow for exorbitant profits, hence the organization will have to analyze its pricing strategy. Making exorbitant profits is a sign that the company is exploiting its workers and consumers. The level of education is an important element that a company has to consider while